To utilize my marketing, sales and management skills for the economic benefit of teammates in exchange for an opportunity to expand those skills and learn new skills.

Professional Experience | Business Experience | Education | Personal
PROFESSIONAL EXPERIENCE:
Marketing | Sales | Customer Service | Management

Marketing
Designed, developed and maintained marketing programs expanding business from a local to a national level.
·Successfully utilized trade show exhibitions, telemarketing and direct mail marketing.
·Generated performance contracts at regional & national trade shows, conventions, shopping malls and regional commercials.
·Consistently increased gross income by over 75-80% for 3 consecutive years.
·Developed and implemented press releases for entertainment programs and Barcelona Paralympic fundraising and media coverage.
Managed direct mail campaigns for seasonal promotions resulting in a 75% increase in business over 2 years.
·Created, composed and designed direct mail.
·Coordinated distribution of direct mail.
·Conducted telemarketing campaigns, both cold calls & as follow-up to direct mail

Sales

·Applied sales techniques to entertainment events producing a 10-20% increase above industry norms.
·Solicited, negotiated and completed contracts for trade show and shopping mall entertainment performances throughout the US coordinating dates and routing.
·Successfully increased revenues by recommending companion and add on products.
·Solicited and maintained appointments for both office and in home sales.
·Negotiated contracts and processed credit applications.
·Managed beginning/ending inventory controls.

Customer service

·Implemented 800# phone lines increasing sales and customer support.
·Conducted after sale follow-up to produce an 80% increase in repeat business.
·Received, routed inbound telephone inquiries.
·Installed and serviced electronic equipment in response to customer's needs.
·Coordinated equipment usage program.

Management

·Developed and coordinated desktop publishing, mail merge and graphic image scanning in a windows environment. Processed incoming shipments and verified products received were correct and complete.
·Managed, expedited and coordinated transportation of goods.
·Managed and supervised 15-20 hourly employees and sales support staff.
·Controlled perishable and non perishable inventories.
·Managed and coordinated staffing and staff assignments.

BUSINESS EXPERIENCE:

That's Dandy / shortdwarf.com, Co-owner/Entrepreneur/Entertainer 1980-present Lansing, MI

Ape-A-Gram, Office manager & performer; Rollerworld, Disc Jockey 1980 Lansing, MI

L & S Enterprise, Dealer 1979 Lansing, MI

Lansing Community College, Lab Aide 1978-1979 Lansing, MI

Art Showroom, Inc., Manager 1977-1978 Lansing, MI

Superior Studio's, Inc., Office manager 1977 Marquette, MI

Dogpatch, Disc Jockey 1976-1977 Munising, MI

Spectrum Comm. Corp., Service installer 1975-1977 Marquette, MI

Alibi of Marquette, Inc., Assistant manager 1974-1976 Marquette, MI

Alibi West, Staff Photographer 1973-l974 Big Rapids, MI

Ferris Torch/Ferriscope, Photo Editor 1972-1973 Big Rapids, MI

EDUCATION:

Applied Sciences, Environmental Health, Associate Degree Ferris State College, Big Rapids, MI, 1972-1974

Commercial Photography Studies, Honors status Lansing Community College, Lansing, MI, 1977-1980

Life Studies, School of Hard Knox, 1954-Present*

Humor Studies, Clown Around U., 1972-Present

PERSONAL:

Member Lansing Jaycees 1977-1984
Lansing Neighborhood Watch Coordinator 1990-1993

*Added for color,
after all isn't the greatest learning accomplished outside the classroom?